New lookĬurrently, verified channels have a checkmark next to their channel name. There are two parts to the new verification program, a new look and new eligibility requirements.
With that in mind, we’re announcing upcoming changes to our channel verification program starting in late October. When viewers come to YouTube, it’s important that they know the channel they are watching is the official presence of the creator, artist, public figure or company that it represents. We hope that these clarifications are helpful and that these changes will improve the program for creators in the long run. Due to all the changes we’re announcing today, the new badge will roll out next year. Yesterday, we also announced a new look for the verification badge that will be displayed consistently across screens. Complete: Your channel must be public and have a description, channel icon, and content, and be active on YouTube.We’ll look at a variety of factors to help verify your identity, and may also ask for additional info or documentation. Authentic: Your channel must represent the real creator, brand, or entity you’re claiming to be.We’ve improved the process and will verify channels that are: If we determine that a channel is attempting to impersonate, we won’t verify that channel and may take additional action. Going forward, we’ll review those channels to verify their identity. We’ll reopen the application process by the end of October. Just like in the past, all channels that have over 100,000 subscribers will still be eligible to apply. We’ll continue reviewing those channels to ensure we’re protecting creators from impersonation. Channels that already have the verification badge will now keep it and don’t have to appeal. We’re sorry for the frustration that this caused and we have a few updates to share.įirst, we heard loud and clear how much the badge means to you. While rolling out improvements to this program, we completely missed the mark. Also, nearly a third of YouTube users told us that they misunderstood the badge’s meaning, associating it with *endorsement of content*, and not an indicator of *identity*.
Every year, we receive tens of thousands of complaints from creators about impersonation. The idea behind this update was to protect creators from impersonation and address user confusion. Yesterday, we announced changes to the verification badge.
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